Guide
A guide to websites, shops & AI
Clear answers to the questions SMEs ask us most often in the initial consultation: about costs, process, technology, visibility and automation. No jargon, and with the Swiss market in mind.
Website
WebsiteHow much does a website cost in Switzerland?The honest answer is: it depends. So that you can still plan, we show you what drives the price and roughly what amounts you should expect.WebsiteHaving a website built: the process in 7 stepsA new website isn’t rocket science, but it is a project with clear stages. If you know the process, you can plan better, decide faster and avoid delays.WebsiteLanding page or website: which do you need?Both formats have their place, but they solve different tasks. The right choice depends on what you want to achieve and how visitors find you.WebsiteData protection on your website: what the nDSG requiresSince September 2023, Switzerland’s revised Data Protection Act, the nDSG, has been in force. For most SME websites, the effort is manageable if you know what matters.
Online shop
Online shopHaving an online shop built: costs, platform, paymentAn online shop is more than a website with a shopping cart. If you plan it properly, you sell more and have less work day to day. Here are the key decisions at a glance.Online shopPayment methods for Swiss online shops: TWINT, cards, invoiceIf their preferred payment method is missing, many customers abandon their purchase. Choosing the right ones is therefore not a detail, but a direct lever for your revenue.
AI & automation
AI & automationAI process automation: where it pays off for SMEsMany SMEs lose hours every week on tasks that always run the same way. Automation and AI can take over this work, if you start in the right place.AI & automationAI chatbot for your website: benefits, limits, costsModern AI chatbots understand questions in natural language and answer based on your own content. Used well, they take pressure off your team; used badly, they annoy customers.AI & automationCRM for SMEs: stop losing enquiriesEnquiries in the inbox, notes on scraps of paper, quotes in folders: that’s how customers get lost without anyone noticing. A CRM brings order to sales and customer relationships.
Visibility
VisibilityWebsite relaunch without losing rankingsA relaunch is a chance for a better online presence, but also a risk to your rankings. With careful preparation, you keep what you have built up on Google.VisibilitySEO for SMEs: the basics that really matterSearch engine optimisation often seems complicated, but for most SMEs a few basics decide their visibility. If you get these right, you are ahead of many competitors.VisibilityGEO: how to get your business found in ChatGPT & co.More and more people no longer ask only Google their questions, but AI assistants too. Generative engine optimisation makes sure your business appears in their answers.
